The All Day Burrito
SAUSAGE, EGGGREEN CHILE CHEDDAR
Seasoned breakfast sausage and fluffy egg, folded with roasted green chile and a cheddar sauce that actually tastes like cheddar. Wrapped in a soft flour tortilla, ready in minutes.
Breakfast, lunch or midnight — the name is the point. It's an all day burrito.
Nutrition
HOW THE ZEROACTUALLY WORKS.
Eighteen grams of total carbohydrate, and eighteen grams of that is dietary fiber. Fiber isn't digested the way starch and sugar are, so what's left to count is nothing at all.
No sleight of hand, no fine print — the fiber is the whole trick, and it's the reason this took longer to build than a normal burrito.
NUTRITION FACTS
Per burrito
Serving size
1 burrito · 4.5 oz (128 g)
Net carbohydrate
18 g total carb − 18 g fiber
0 g
What's next
MORE FLAVORS COMING 2027.
One burrito to start, done properly. The rest of the line is in development and follows the same rule: the macros have to add up.
Flatlander Foods · Austin, Texas
THE NUMBERS SAIDIT COULDN'T BE DONE.
A burrito is a tortilla, and a tortilla is carbohydrate. That is the arithmetic every product in the freezer aisle accepts. We didn't.
CERO™ started as a macro target rather than a recipe: serious protein, real fiber, and net carbs that come out at zero — without a chalky tortilla or a filling that tastes like a supplement. It took longer than a normal launch. It is the whole reason the brand exists.
Built in Austin, Texas by Flatlander Foods.
01
Start from the panel, not the recipe. Set the macros first and make the food fit them.
02
Fiber does the work. Eighteen grams of it, which is where the zero comes from.
03
Flavor is not the trade-off. If it doesn't taste like a burrito, it isn't one.
04
Frozen, not fussy. Minutes from freezer to hand, every time.
Where The Demand Is
FROZEN BURRITOSHAVE A HOMELAND.
Demand for frozen breakfast burritos concentrates across the Southeast and Mid-Atlantic — well above the national norm.
120+
Demand index across the Southeast and Mid-Atlantic, against a national norm of 100.
140+
Star markets — the highest-indexing of all — run through the Carolinas, Virginia and Georgia.
0g
What none of the burritos already selling there can put on the front of the pack.
Spectra Demand Index >120, frozen breakfast burritos — category-level, not brand-specific. Map data ©2020 HERE, ©2020 Microsoft Corporation.
